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우리나라 광고주들의 광고예산 수립과정의 실제
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 조정식 | - |
| dc.contributor.author | 한정호 | - |
| dc.contributor.author | 박남숙 | - |
| dc.date.available | 2020-05-14T01:21:07Z | - |
| dc.date.issued | 1997-06 | - |
| dc.identifier.issn | 1227-8181 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/39499 | - |
| dc.format.extent | 15 | - |
| dc.language | 한국어 | - |
| dc.language.iso | KOR | - |
| dc.publisher | 한국광고홍보학회 | - |
| dc.title | 우리나라 광고주들의 광고예산 수립과정의 실제 | - |
| dc.type | Article | - |
| dc.identifier.bibliographicCitation | 광고연구, no.35, pp 79 - 93 | - |
| dc.description.isOpenAccess | N | - |
| dc.citation.endPage | 93 | - |
| dc.citation.number | 35 | - |
| dc.citation.startPage | 79 | - |
| dc.citation.title | 광고연구 | - |
| dc.publisher.location | 대한민국 | - |
| dc.description.journalRegisteredClass | domestic | - |
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