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텔레비전 광고시청률과 프로그램시청률의 차이 분석
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 조정식 | - |
| dc.contributor.author | 김경희 | - |
| dc.date.available | 2020-05-14T01:21:09Z | - |
| dc.date.issued | 1997-03 | - |
| dc.identifier.issn | 1227-8181 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/39500 | - |
| dc.format.extent | 21 | - |
| dc.language | 한국어 | - |
| dc.language.iso | KOR | - |
| dc.publisher | 한국광고홍보학회 | - |
| dc.title | 텔레비전 광고시청률과 프로그램시청률의 차이 분석 | - |
| dc.type | Article | - |
| dc.identifier.bibliographicCitation | 광고연구, no.34, pp 9 - 29 | - |
| dc.description.isOpenAccess | N | - |
| dc.citation.endPage | 29 | - |
| dc.citation.number | 34 | - |
| dc.citation.startPage | 9 | - |
| dc.citation.title | 광고연구 | - |
| dc.publisher.location | 대한민국 | - |
| dc.description.journalRegisteredClass | domestic | - |
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