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TV시청 중 행동이 광고 게재 위치별 효과에 미치는 영향
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 박영민 | - |
| dc.contributor.author | 이정아 | - |
| dc.contributor.author | 조정식 | - |
| dc.date.available | 2020-05-14T07:20:28Z | - |
| dc.date.issued | 2004-12 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/39515 | - |
| dc.format.extent | 19 | - |
| dc.language | 한국어 | - |
| dc.language.iso | KOR | - |
| dc.publisher | 중앙대학교 광고홍보연구소 | - |
| dc.title | TV시청 중 행동이 광고 게재 위치별 효과에 미치는 영향 | - |
| dc.title.alternative | The study of audiences' behavior during watching TV influence on advertising rating | - |
| dc.type | Article | - |
| dc.identifier.bibliographicCitation | 광고홍보연구, v.12, pp 79 - 97 | - |
| dc.description.isOpenAccess | N | - |
| dc.citation.endPage | 97 | - |
| dc.citation.startPage | 79 | - |
| dc.citation.title | 광고홍보연구 | - |
| dc.citation.volume | 12 | - |
| dc.publisher.location | 대한민국 | - |
| dc.description.journalRegisteredClass | domestic | - |
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