여가 스포츠 지속행동 모형의 비교문화연구

Abstract

The purpose of this study was to examine the potential predictors of leisure sport participation intent and adherence using a proposed cultural specific theoretical model sensitive to the philosophical traits of a particular culture. In order to explain the differences in leisure sports activities participation between American and Korean cultures, the Theory of Reasoned Action(TRA), Theory of Planned Behavior(TPB), and Modified Theory of Confucian Reasoned Action(MTCRA)were used. Results showed a striking common between Korean and American participants’ intention to participate and related participation adherence in the Korean and American emphasis upon face saving(FS) and group conformity pressure(GCP) when making participation decisions. Korean and American participants were found to be similar with regard to stronger intentions, perceived behavior control(PBC), and attitude(Aact) functionally determinating participation behavior. Additionally, American study participants who were confident in their health and economic (Healthy and economic respondents) indicated participating intention and FS for leisure sports. Recommendations for the further exploration of a variety of variables that may functionally relate to leisure sports adherence behavior are last provided.