IPA 분석을 통한 유소년스포츠클럽의 교육서비스품질 활성화 방안에 관한연구

Abstract

The purpose of this study was to provide valuable information on the youth sports club's marketing strategy through IPA analysis on the quality of education service of youth sports club. Toward this end, a total of 250 respondents was selected using Selfadministration method and responded to the survey questionnaire. 214 usable data were utilized in data analysis procedure. Data were analyzed using frequency analysis, exploratory factors analysis, reliability analysis, descriptive statistics analysis and IPA analysis. The result of this study were as follows. Firstly, 1 quadrant required to maintain the current situation and includes teacher's expertise, preparation for the classes, the communication of the parents, the ability of emergency situations, the cleanliness of the facility, the stability of the facility. Secondly, 2 quadrant requires top priority and includes a variety of programs, various exercise equipment. Thirdly, 3 quadrant included the latest equipment and supplies, low cost of education and parking facilities. Fourthly, 4 quadrant included more programs than other institutions, various payment methods.