WHY INSTAGRAM? INTENTION TO CONTINUE USING INSTAGRAM AMONG KOREAN COLLEGE STUDENTS
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Hwang, Ha Sung | - |
dc.contributor.author | Cho, Jaehee | - |
dc.date.accessioned | 2021-06-18T07:41:54Z | - |
dc.date.available | 2021-06-18T07:41:54Z | - |
dc.date.issued | 2018-08 | - |
dc.identifier.issn | 0301-2212 | - |
dc.identifier.issn | 1179-6391 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/45212 | - |
dc.description.abstract | We drew on 2 theoretical frameworks-the technology acceptance model (TAM) and uses and gratifications theory (UGT)-to examine the underlying factors that affect the intention to continue using the global social networking site, Instagram. We proposed 2 perceptual factors from the TAM related to use (perceived ease of use and perceived usefulness) and gratification factors from UGT (social interaction, entertainment, information, and self-expression) as key determinants of the intention to continue using Instagram. Participants were 371 college students in South Korea, who completed an online survey. Results showed that perceived ease of use and gratification of both social interaction and entertainment had a positive impact on users' intention to continue using Instagram. These findings advance theoretical and practical understanding of the increasing popularity of Instagram. | - |
dc.format.extent | 11 | - |
dc.language | 영어 | - |
dc.language.iso | ENG | - |
dc.publisher | SOC PERSONALITY RES INC | - |
dc.title | WHY INSTAGRAM? INTENTION TO CONTINUE USING INSTAGRAM AMONG KOREAN COLLEGE STUDENTS | - |
dc.type | Article | - |
dc.identifier.doi | 10.2224/sbp.6961 | - |
dc.identifier.bibliographicCitation | SOCIAL BEHAVIOR AND PERSONALITY, v.46, no.8, pp 1305 - 1315 | - |
dc.description.isOpenAccess | N | - |
dc.identifier.wosid | 000442114700006 | - |
dc.identifier.scopusid | 2-s2.0-85055252011 | - |
dc.citation.endPage | 1315 | - |
dc.citation.number | 8 | - |
dc.citation.startPage | 1305 | - |
dc.citation.title | SOCIAL BEHAVIOR AND PERSONALITY | - |
dc.citation.volume | 46 | - |
dc.type.docType | Article | - |
dc.publisher.location | 뉴질랜드 | - |
dc.subject.keywordAuthor | - | |
dc.subject.keywordAuthor | social media | - |
dc.subject.keywordAuthor | social networking site | - |
dc.subject.keywordAuthor | intention to continue use | - |
dc.subject.keywordAuthor | perceived ease of use | - |
dc.subject.keywordAuthor | perceived usefulness | - |
dc.subject.keywordAuthor | technology acceptance | - |
dc.subject.keywordPlus | SOCIAL NETWORKING SITES | - |
dc.subject.keywordPlus | GRATIFICATIONS SOUGHT | - |
dc.subject.keywordPlus | SELF-DISCLOSURE | - |
dc.subject.keywordPlus | TECHNOLOGY | - |
dc.subject.keywordPlus | ADOPTION | - |
dc.subject.keywordPlus | SATISFACTION | - |
dc.subject.keywordPlus | PERSPECTIVE | - |
dc.subject.keywordPlus | INFORMATION | - |
dc.subject.keywordPlus | ACCEPTANCE | - |
dc.subject.keywordPlus | - | |
dc.relation.journalResearchArea | Psychology | - |
dc.relation.journalWebOfScienceCategory | Psychology, Social | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
84, Heukseok-ro, Dongjak-gu, Seoul, Republic of Korea (06974)02-820-6194
COPYRIGHT 2019 Chung-Ang University All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.