창조산업을 주도할 스마트미디어 광고제작산업 - 육성방안에 대한 델파이 조사
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 김지혜 | - |
dc.contributor.author | 김병희 | - |
dc.contributor.author | 안종배 | - |
dc.date.accessioned | 2021-06-18T09:42:51Z | - |
dc.date.available | 2021-06-18T09:42:51Z | - |
dc.date.issued | 2013 | - |
dc.identifier.issn | 1227-8181 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/45889 | - |
dc.description.abstract | 이 연구에서는 스마트미디어 광고제작산업의 육성 방안을 델파이 서베이를 통해 예측했다. 연구결과, 스마트미디어 광고제작센터 설립의 필요성이 예측되었고, 스마트미디어 광고제작 인력양성에 필요한 전략방안이 도출되었다. 또한, 스마트미디어 관련 정책연구 및 동향조사를 바탕으로 현실적인 대안을 모색하고, 스마트미디어 광고제작위원회의 효율적인 운영 방안을 제시했다. 연구결과를 바탕으로, 창조산업을 주도할 스마트미디어 광고제작산업의 육성에 필요한 실무적 시사점을 논의했다. | - |
dc.description.abstract | This study was to provide a future outlook for inducing concrete and realistic strategy to promote advertising production industry in smart media using a delphi survey. The results of research are followings. First, the establishment of advertising production center for smart media is needed to support production of smart media advertising. Second, activation of training to raise up professionals of advertising production in smart media is suggested. Third, the policy and trend for advertising in smart media should be activated. Forth, the effective operational methods for advertising production committee in smart media are suggested. This study tries to find out appropriate strategy and method for promoting advertising production industry in smart media to drive creative industry by results of research. | - |
dc.format.extent | 34 | - |
dc.publisher | 한국광고홍보학회 | - |
dc.title | 창조산업을 주도할 스마트미디어 광고제작산업 - 육성방안에 대한 델파이 조사 | - |
dc.title.alternative | Advertising Production Industry in Smart Media to Drive Creative Industry A Delphi Survey of Promotion Strategy | - |
dc.type | Article | - |
dc.identifier.bibliographicCitation | 광고연구, no.97, pp 248 - 281 | - |
dc.identifier.kciid | ART001787455 | - |
dc.description.isOpenAccess | N | - |
dc.citation.endPage | 281 | - |
dc.citation.number | 97 | - |
dc.citation.startPage | 248 | - |
dc.citation.title | 광고연구 | - |
dc.publisher.location | 대한민국 | - |
dc.subject.keywordAuthor | Creative industry | - |
dc.subject.keywordAuthor | Smart media | - |
dc.subject.keywordAuthor | Advertising production industry | - |
dc.subject.keywordAuthor | Delphi survey | - |
dc.subject.keywordAuthor | 창조산업 | - |
dc.subject.keywordAuthor | 스마트미디어 | - |
dc.subject.keywordAuthor | 광고제작산업 | - |
dc.subject.keywordAuthor | 델파이 서베이 | - |
dc.description.journalRegisteredClass | kci | - |
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