스크린 골프장의 선택속성과 이용만족 및 참여지속의도간의 관계

Abstract

The purpose of this study is to offer useful basic data that can be applied to effective management administration for operating screen golf course in the future by verifying a model on relationship between selective attributes and use satisfaction & continuous participation intention in customers of using screen golf course. It extracted by using multistage stratified cluster random sampling targeting 371 users of screen golf courses in Seoul and Gyeonggi area in 2012. EFA(Exploratory factor analysis) was carried out by using SPSS 18.0 Window Version. Also, the fit and the individual hypothesis in a research model were verified through CFA(Confirmatory factor analysis) and SEM(Structural Equation Model) by utilizing AMOS 16.0. As a result, first, the selective attribute in screen golf course was indicated to have significant influence upon the use satisfaction. Second, the use satisfaction was indicated to have significant influence upon revisit intention. Third, the use satisfaction was indicated to have significant influence upon word-of-mouth intention. Finally, the revisit intention was indicated to have significant influence upon word-of-mouth intention.