익스트림 스포츠로서 번지점프 이용실태에 따른 고객 만족도

Abstract

In order to survey bungee jump users’ satisfaction on the actual conditions of the consumers, this study conducted a survey of bungee jump users. First of all, it carried out frequency analysis among descriptive statistics and Oneway-ANOVA to know consumer satisfaction of bungee jump facilities and their actual conditions. The actual condition of bungee jump users shows they mostly stay one night and two days and they join together with friends, relatives, and group members. They obtain the source of information from acquaintances or by themselves. In terms of accommodation types, there are an inn, a motel, and a hotel. However, visiting frequency is only one and this means it is hard to lead long-term participation. The analysis of consumer satisfaction according to characteristics variables of bungee jump participants’ actual conditions shows that in terms of a stay schedule, consumer satisfaction of participants with a one-day trip or a one-night and two-nights trip is significantly low in the facilityㆍservice. In particular, participants with a one-day and two-night trip show lowest satisfaction. With regards to companion types, friendsㆍrelatives & group and family members have highest facilityㆍservice satisfaction and psychological satisfaction. In addition, the satisfaction according to the source of information shows that the use of bungee jump by an expert agency and an acquaintance’s suggestions, and oneself has highest facilityㆍservice satisfaction and psychological satisfaction, which shows a significantly difference.