골프장의 서비스역량, 서비스고객화가 이차원적 고객신뢰 및 고객유지에 미치는 영향
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 최영진 | - |
dc.contributor.author | 유명상 | - |
dc.date.accessioned | 2021-06-18T12:41:19Z | - |
dc.date.available | 2021-06-18T12:41:19Z | - |
dc.date.issued | 2011 | - |
dc.identifier.issn | 1226-0258 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/46651 | - |
dc.description.abstract | The purpose of this study was to empirically examine golf course's service competence and service customization upon cognitive/affective trust and customer retention. Study subjects were 230 users at 20 commercial golf courses/golf practice ranges in Seoul and the capital area and they were sampled with the convenience sampling method. Study findings are as follows: First, in order to enhance cognitive trust with which customers could trust and depend on a golf course and affective trust with which customer could become close with a golf course emotionally and be induced cohesion to it, a golf course service provider must establish a strategy to strengthen customer convenience and customer-oriented services. Second, in order to secure golf course's customer retention, it is necessary to establish a variety of marketing strategies that can enhance customer trust and provide expertise and individualized services to customers. Third, it is necessary to establish a strategy of ensuring customer retention via golf course employees' endless interaction with customers and maintenance of continuous relations with them. Fourth, by providing a variety of preferential benefits to customers and establishing such a service strategy that considers customers in first priority, a golf course service provider must induce mutual human relations between golf course employees and customers and grope after the strategy of maintaining relationship between the two parties continuously. | - |
dc.format.extent | 15 | - |
dc.publisher | 한국체육과학회 | - |
dc.title | 골프장의 서비스역량, 서비스고객화가 이차원적 고객신뢰 및 고객유지에 미치는 영향 | - |
dc.title.alternative | The Influence of Golf Course's Service Competence and Service Customization upon Two-Dimensional Customer Trust and Customer Retention | - |
dc.type | Article | - |
dc.identifier.bibliographicCitation | 한국체육과학회지, v.20, no.4, pp 529 - 543 | - |
dc.identifier.kciid | ART001585964 | - |
dc.description.isOpenAccess | N | - |
dc.citation.endPage | 543 | - |
dc.citation.number | 4 | - |
dc.citation.startPage | 529 | - |
dc.citation.title | 한국체육과학회지 | - |
dc.citation.volume | 20 | - |
dc.publisher.location | 대한민국 | - |
dc.subject.keywordAuthor | service competence | - |
dc.subject.keywordAuthor | service customization | - |
dc.subject.keywordAuthor | cognitive trust | - |
dc.subject.keywordAuthor | affective trust | - |
dc.subject.keywordAuthor | customer retention | - |
dc.description.journalRegisteredClass | kci | - |
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