서비스 혁신이 성과에 미치는 영향에 대한 Servicescape 전략과 CRM 전략의 조절 효과 : 중국기업을 대상으로 한 탐색적 연구
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 김영길 | - |
dc.contributor.author | 박정수 | - |
dc.contributor.author | 신경환 | - |
dc.date.available | 2019-03-08T09:58:46Z | - |
dc.date.issued | 2017-11 | - |
dc.identifier.issn | 1225-1119 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/5278 | - |
dc.description.abstract | The purposes of this study are, in the first stage, to conceptualize service innovation effort, corporate performance by checking their validity and reliability, and to examine empirically the causal relationships between service innovation effort and corporate performance in service industry of China. In the second stage of this study, we examined whether there are moderate effects on the relationship by implementing servicescape strategy and CRM strategy respectively. To confirm two models we conducted sample survey for empirical analysis to 194 companies of 10 cities in China. The results of this study are as follows : firstly, 2 constructs are confirmed as valid and reliable ones used in models for empirical studies. Second, service innovation efforts has positive effect on corporate performance. Third, servicescape strategy shows significant positive moderate effect on relationship between service innovation effort and corporate performance, while CRM strategy does not. This implies that sevicescape strategy has synergy effect on service innovation effort of Chinese service companies in order to improve performance. | - |
dc.description.abstract | The purposes of this study are, in the first stage, to conceptualize service innovation effort, corporate performance by checking their validity and reliability, and to examine empirically the causal relationships between service innovation effort and corporate performance in service industry of China. In the second stage of this study, we examined whether there are moderate effects on the relationship by implementing servicescape strategy and CRM strategy respectively. To confirm two models we conducted sample survey for empirical analysis to 194 companies of 10 cities in China. The results of this study are as follows : firstly, 2 constructs are confirmed as valid and reliable ones used in models for empirical studies. Second, service innovation efforts has positive effect on corporate performance. Third, servicescape strategy shows significant positive moderate effect on relationship between service innovation effort and corporate performance, while CRM strategy does not. This implies that sevicescape strategy has synergy effect on service innovation effort of Chinese service companies in order to improve performance. | - |
dc.format.extent | 8 | - |
dc.publisher | 한국경영과학회 | - |
dc.title | 서비스 혁신이 성과에 미치는 영향에 대한 Servicescape 전략과 CRM 전략의 조절 효과 : 중국기업을 대상으로 한 탐색적 연구 | - |
dc.title.alternative | Moderate Effect of Servicescape and CRM Strategy on Relationship between Service Innovation and Performance in Chinse Companies | - |
dc.type | Article | - |
dc.identifier.doi | 10.7737/JKORMS.2017.42.4.111 | - |
dc.identifier.bibliographicCitation | 한국경영과학회지, v.42, no.4, pp 111 - 118 | - |
dc.identifier.kciid | ART002287968 | - |
dc.description.isOpenAccess | N | - |
dc.citation.endPage | 118 | - |
dc.citation.number | 4 | - |
dc.citation.startPage | 111 | - |
dc.citation.title | 한국경영과학회지 | - |
dc.citation.volume | 42 | - |
dc.publisher.location | 대한민국 | - |
dc.subject.keywordAuthor | Service Innovation | - |
dc.subject.keywordAuthor | Servicescape | - |
dc.subject.keywordAuthor | CRM | - |
dc.subject.keywordAuthor | Chinese Industry | - |
dc.subject.keywordAuthor | Moderate Regression | - |
dc.description.journalRegisteredClass | kci | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
84, Heukseok-ro, Dongjak-gu, Seoul, Republic of Korea (06974)02-820-6194
COPYRIGHT 2019 Chung-Ang University All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.