메타버스 성공 요인 분석을 위한 탐색적 연구: 텍스트 마이닝과 인터뷰 혼합방법론Unveiling the Success Factors of the Metaverse: A Mixed-methods Approach
- Authors
- 윤상혁; 양지훈; 한진영; 김형진
- Issue Date
- Feb-2022
- Publisher
- 한국인터넷전자상거래학회
- Keywords
- Metaverse; Mixed-methods; In-depth interview; LDA Topic-modeling; Metaverse platform
- Citation
- 인터넷전자상거래연구, v.22, no.1, pp 41 - 61
- Pages
- 21
- Journal Title
- 인터넷전자상거래연구
- Volume
- 22
- Number
- 1
- Start Page
- 41
- End Page
- 61
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/55520
- ISSN
- 1598-1983
- Abstract
- The development of online technologies and the popularization of contactless lifestyles has increased interest in virtual environments. One area receiving particular attention is the metaverse. However, there is a lack of high-quality critical scholarship on how metaverse and related platforms are selected by users and developed relative to their promise. Therefore this study aims to: 1) identify metaverse success factors by applying a mixed-methods approach and 2) present practical implications. Using text mining techniques and expert interviews, this study examines success factors of the metaverse platform and suggests strategies for the success of the metaverse platform based on derived factors. Simultaneously utilizing user experience-based text mining techniques and interviews, this study advances the methodological literature. This study concludes with recommendations for activating the metaverse platform, contributing to the managerial literature.
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Collections - Da Vinci College of General Education > 1. Journal Articles
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