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정부 이벤트 마케팅의 이해: 2002년 월드컵 축구를 중심으로
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 박흥식 | - |
| dc.date.accessioned | 2022-12-12T08:40:17Z | - |
| dc.date.available | 2022-12-12T08:40:17Z | - |
| dc.date.issued | 2001-01 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/59571 | - |
| dc.format.extent | 18 | - |
| dc.language | 한국어 | - |
| dc.language.iso | KOR | - |
| dc.publisher | 한국정책학회 | - |
| dc.title | 정부 이벤트 마케팅의 이해: 2002년 월드컵 축구를 중심으로 | - |
| dc.title.alternative | Government event marketing as a strategic tool to promote growth: The case of the 2002 World cup | - |
| dc.type | Article | - |
| dc.identifier.bibliographicCitation | 한국정책학회 하계학술대회 발표논문집, pp 459 - 476 | - |
| dc.description.isOpenAccess | N | - |
| dc.citation.endPage | 476 | - |
| dc.citation.startPage | 459 | - |
| dc.citation.title | 한국정책학회 하계학술대회 발표논문집 | - |
| dc.identifier.url | https://kiss.kstudy.com/thesis/thesis-view.asp?key=1946852 | - |
| dc.publisher.location | 대한민국 | - |
| dc.description.journalRegisteredClass | other | - |
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