다차원 척도(MDS) 분석에 의한 FCB 그리드 모델의 적용 가능성 평가연구
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 이명천 | - |
dc.date.accessioned | 2023-01-19T05:41:15Z | - |
dc.date.available | 2023-01-19T05:41:15Z | - |
dc.date.issued | 1991-06 | - |
dc.identifier.issn | 1227-8181 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/59908 | - |
dc.format.extent | 23 | - |
dc.publisher | 한국광고홍보학회 | - |
dc.title | 다차원 척도(MDS) 분석에 의한 FCB 그리드 모델의 적용 가능성 평가연구 | - |
dc.type | Article | - |
dc.identifier.bibliographicCitation | 광고연구, no.11, pp 247 - 269 | - |
dc.description.isOpenAccess | N | - |
dc.citation.endPage | 269 | - |
dc.citation.number | 11 | - |
dc.citation.startPage | 247 | - |
dc.citation.title | 광고연구 | - |
dc.identifier.url | https://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE08001791 | - |
dc.publisher.location | 대한민국 | - |
dc.description.journalRegisteredClass | domestic | - |
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