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FCB 그리드 모델의 타당성과 활용을 위한 전제
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 이명천 | - |
| dc.date.accessioned | 2023-01-19T05:41:18Z | - |
| dc.date.available | 2023-01-19T05:41:18Z | - |
| dc.date.issued | 1990-09 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/59910 | - |
| dc.format.extent | 26 | - |
| dc.publisher | 한국광고홍보학회 | - |
| dc.title | FCB 그리드 모델의 타당성과 활용을 위한 전제 | - |
| dc.type | Article | - |
| dc.identifier.bibliographicCitation | 광고연구, no.8, pp 113 - 138 | - |
| dc.description.isOpenAccess | N | - |
| dc.citation.endPage | 138 | - |
| dc.citation.number | 8 | - |
| dc.citation.startPage | 113 | - |
| dc.citation.title | 광고연구 | - |
| dc.identifier.url | https://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE08000761 | - |
| dc.publisher.location | 대한민국 | - |
| dc.description.journalRegisteredClass | domestic | - |
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