소비자신뢰구축을 위한 웰빙마케팅 전략 : 구매고객과 잠재고객 모델 비교를 중심 으로

김유진; 이지은; 박선영

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소비자신뢰구축을 위한 웰빙마케팅 전략 : 구매고객과 잠재고객 모델 비교를 중심 으로Well-being Marketing Strategy for Building Up Consumer Trust

Authors: 김유진; 이지은; 박선영

Issue Date: Aug-2007

Publisher: 한국경영학회

Citation: 한국경영학회 융합학술대회

Journal Title: 한국경영학회 융합학술대회

URI: https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/60257

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Appears in Collections: College of Business & Economics > School of Business Administration > 1. Journal Articles

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