Shaping and enhancing airport lounge experiences : The application of brand personality and image congruity theories
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Lee, Sanghyeop | - |
dc.contributor.author | Chua, Bee-Lia | - |
dc.contributor.author | Kim, Hyeon-Cheol | - |
dc.contributor.author | Han, Heesup | - |
dc.date.available | 2019-03-08T11:58:04Z | - |
dc.date.issued | 2017-11 | - |
dc.identifier.issn | 0959-6119 | - |
dc.identifier.issn | 1757-1049 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/6313 | - |
dc.description.abstract | Purpose - In consideration of the lack of research regarding airline lounge customers' behavior, the purpose of this study was to examine the relationships among brand personality, self-congruity, functional congruity, positive emotion, customer satisfaction and revisit intentions in airline lounges. Design/methodology/approach - On the basis of theoretical associations among study constructs, a conceptual model was proposed and tested using the data collected from airline lounge patrons through an online survey. Findings - The empirical results showed that brand personality was positively related to self-congruity. Self-congruity was significantly associated with positive emotions and functional congruity. In addition, functional congruity was significantly associated with positive emotions. This result also indicated that positive emotion significantly influenced customer satisfaction. The mediation tests showed that both self-congruity and functional congruity significantly affected customer satisfaction through positive emotion. Customer satisfaction was a significant predictor of revisit intentions within the context of airline lounges. Practical implications - Overall, these results help airline lounge operators understand lounge travelers who become more demanding with regard to brand personality, self-congruity and functional congruity. Originality/value - This research was the first to test the effectiveness of image congruity theory in the domain of airline lounges. Our findings contribute to the body of knowledge on customer behaviors in airline lounges and image congruity. | - |
dc.format.extent | 20 | - |
dc.language | 영어 | - |
dc.language.iso | ENG | - |
dc.publisher | EMERALD GROUP PUBLISHING LTD | - |
dc.title | Shaping and enhancing airport lounge experiences : The application of brand personality and image congruity theories | - |
dc.type | Article | - |
dc.identifier.doi | 10.1108/IJCHM-12-2015-0672 | - |
dc.identifier.bibliographicCitation | INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, v.29, no.11, pp 2901 - 2920 | - |
dc.description.isOpenAccess | N | - |
dc.identifier.wosid | 000424492200009 | - |
dc.identifier.scopusid | 2-s2.0-85034827660 | - |
dc.citation.endPage | 2920 | - |
dc.citation.number | 11 | - |
dc.citation.startPage | 2901 | - |
dc.citation.title | INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT | - |
dc.citation.volume | 29 | - |
dc.type.docType | Article | - |
dc.publisher.location | 영국 | - |
dc.subject.keywordAuthor | Brand personality | - |
dc.subject.keywordAuthor | Airline lounge | - |
dc.subject.keywordAuthor | Image congruity theory | - |
dc.subject.keywordPlus | PERCEIVED SERVICE FAIRNESS | - |
dc.subject.keywordPlus | MEHRABIAN-RUSSELL MODEL | - |
dc.subject.keywordPlus | BEHAVIORAL INTENTIONS | - |
dc.subject.keywordPlus | CUSTOMER SATISFACTION | - |
dc.subject.keywordPlus | CONSUMPTION EMOTIONS | - |
dc.subject.keywordPlus | SELF-CONGRUITY | - |
dc.subject.keywordPlus | FUNCTIONAL CONGRUITY | - |
dc.subject.keywordPlus | PHYSICAL-ENVIRONMENT | - |
dc.subject.keywordPlus | BUSINESS TRAVELERS | - |
dc.subject.keywordPlus | RESTAURANT IMAGE | - |
dc.relation.journalResearchArea | Social Sciences - Other Topics | - |
dc.relation.journalResearchArea | Business & Economics | - |
dc.relation.journalWebOfScienceCategory | Hospitality, Leisure, Sport & Tourism | - |
dc.relation.journalWebOfScienceCategory | Management | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
84, Heukseok-ro, Dongjak-gu, Seoul, Republic of Korea (06974)02-820-6194
COPYRIGHT 2019 Chung-Ang University All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.