A Mediating Effect of Internalization on Technology Adoption

Abstract

Many technology innovations fail. Only a few of them are successfully implemented. Most of the remaining are discontinued before long or fail to be routinized. Although employees attempted to adopt the innovation for some legitimacy reasons, they have not reached the stage of internalization in which they believe in the real value of the innovation and become committed to the innovation. The deficiency of internalization was utilized in many studies as an important factor for explaining the failed innovation cases. However, few empirical studies examine the role of internalization in technology adoption. This study aims to investigate a mediating effect of internalization on technology adoption.