e-스포츠 관중의 관람동기에 관한 척도 개발과 관람동기와 만족도와 재 관람의도 관계의 탐색적 분석

Abstract

The objective of study is to research on the connection between watching motivations, satisfaction and Re-watching intentions. In this instance, have carried out questionnaires and in-depth interviews. This study investigated those audiences, who had watched the Busan Gwanganri and Shanghai Dengyun Electronic sports Event during the estival Event of League of lengend 2015, as objects. The descriptive statistical analysis was carried out by utilizing SPSS 20.0 Window Version and AMOS 16.0 statistics program. And to analyze connection among measurement variables, the correlation coefficient was obtained. To examine data construction, the basic analysis was carried out frequency analysis. To examine how accurately a concept necessary for verifying hypotheses is being measured, the reliability and validity were examined. The results of connection of E-sports audiences' watching motive, satisfaction and Re-watching intentions are as follow. First, based on Regression Models and from the statistical point of view, audiences' watching motivations have a positive effect on satisfaction. Second, based on Regression Models and from the statistical point of view,audiences' watching motivations have a positive effect on Re-watching intentions.

The objective of study is to research on the connection between watching motivations, satisfaction and Re-watching intentions. In this instance, have carried out questionnaires and in-depth interviews. This study investigated those audiences, who had watched the Busan Gwanganri and Shanghai Dengyun Electronic sports Event during the estival Event of League of lengend 2015, as objects. The descriptive statistical analysis was carried out by utilizing SPSS 20.0 Window Version and AMOS 16.0 statistics program. And to analyze connection among measurement variables, the correlation coefficient was obtained. To examine data construction, the basic analysis was carried out frequency analysis. To examine how accurately a concept necessary for verifying hypotheses is being measured, the reliability and validity were examined. The results of connection of E-sports audiences' watching motive, satisfaction and Re-watching intentions are as follow. First, based on Regression Models and from the statistical point of view, audiences' watching motivations have a positive effect on satisfaction. Second, based on Regression Models and from the statistical point of view,audiences' watching motivations have a positive effect on Re-watching intentions.