Spectator perception of service quality attributes associated with Shanghai Formula One Importance and performance analysis approach
DC Field | Value | Language |
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dc.contributor.author | Kim, Suk-kyu | - |
dc.contributor.author | Yim, Brian H. | - |
dc.contributor.author | Byon, Kevin K. | - |
dc.contributor.author | Yu, Jae-Gu | - |
dc.contributor.author | Lee, Sung-Min | - |
dc.contributor.author | Park, Jae-Ahm | - |
dc.date.available | 2019-03-08T15:58:14Z | - |
dc.date.issued | 2016 | - |
dc.identifier.issn | 1464-6668 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/8708 | - |
dc.description.abstract | Purpose - The purpose of this paper is to examine spectator perceptions of service quality at the Formula One (F-1) event in Shanghai by means of Martilla and James' Importance and Performance Analysis (IPA). Design/methodology/approach - The items were plotted on the four IPA dimensions, including: Concentrate Here; Keep Up the Good Work; Lower Priority; and Possible Overkill. Findings - The results indicated that staff courtesy seems to be the strength of the event. However, concession quality, food prices, and arena accessibility, including restrooms at the Shanghai F-1 event, did not meet spectators' expectations. In addition, the results suggested that in any spectator sporting event, food consumption helps to create a positive experience. Therefore, IPA revealed that service quality related to concessions, food pricing, and arena accessibility at the Shanghai F-1 are in need of immediate improvement, whereas staff courtesy and race visuals were satisfactory. Originality/value - The findings will help marketers prioritize certain services and offer strategic direction in effective service provision by highlighting management problems. | - |
dc.format.extent | 19 | - |
dc.language | 영어 | - |
dc.language.iso | ENG | - |
dc.publisher | EMERALD GROUP PUBLISHING LTD | - |
dc.title | Spectator perception of service quality attributes associated with Shanghai Formula One Importance and performance analysis approach | - |
dc.type | Article | - |
dc.identifier.doi | 10.1108/IJSMS-04-2016-011 | - |
dc.identifier.bibliographicCitation | INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, v.17, no.2, pp 153 - 171 | - |
dc.description.isOpenAccess | N | - |
dc.identifier.wosid | 000379694600004 | - |
dc.identifier.scopusid | 2-s2.0-84984664001 | - |
dc.citation.endPage | 171 | - |
dc.citation.number | 2 | - |
dc.citation.startPage | 153 | - |
dc.citation.title | INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP | - |
dc.citation.volume | 17 | - |
dc.type.docType | Article | - |
dc.publisher.location | 영국 | - |
dc.subject.keywordAuthor | SERVQUAL | - |
dc.subject.keywordAuthor | Service quality | - |
dc.subject.keywordAuthor | Performance analysis | - |
dc.subject.keywordAuthor | Formula One (F-1) racing events | - |
dc.subject.keywordAuthor | Spectator perception | - |
dc.subject.keywordAuthor | Importance analysis | - |
dc.subject.keywordAuthor | Sport consumption behaviour | - |
dc.subject.keywordPlus | CUSTOMER SATISFACTION | - |
dc.subject.keywordPlus | CONSUMER PERCEPTIONS | - |
dc.subject.keywordPlus | CONSUMPTION BEHAVIOR | - |
dc.subject.keywordPlus | TEAM | - |
dc.subject.keywordPlus | CONSEQUENCES | - |
dc.subject.keywordPlus | ANTECEDENTS | - |
dc.subject.keywordPlus | INTENTIONS | - |
dc.subject.keywordPlus | IMPACT | - |
dc.subject.keywordPlus | MODEL | - |
dc.relation.journalResearchArea | Social Sciences - Other Topics | - |
dc.relation.journalWebOfScienceCategory | Hospitality, Leisure, Sport & Tourism | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
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