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Cited 2 time in webofscience Cited 4 time in scopus
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What makes an effective CSR program? An analysis of the constructs of a cause-related participant sport sponsorship event

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dc.contributor.authorSung, Minjung-
dc.contributor.authorLee, Woo-Young-
dc.date.available2019-03-08T15:58:16Z-
dc.date.issued2016-02-
dc.identifier.issn1464-6668-
dc.identifier.issn2515-7841-
dc.identifier.urihttps://scholarworks.bwise.kr/cau/handle/2019.sw.cau/8710-
dc.description.abstractPurpose - The purpose of this paper is to explain the benefits of charitable sport events and examines how consumer involvement in the cause, attitude toward the event, and event-sponsor fit influence corporate image (CI) and corresponding purchase intention (PI). Design/methodology/approach - The conceptual model developed in this research consolidates various constructs related to sponsors and events into a single comprehensive framework, thus offering an integrated view of the factors that determine consumers' perceptions of a sponsorship and their attitudes toward a sponsor. Data were collected from participants in the Pink Ribbon Love Marathons (PRLM) held in Seoul, South Korea. A total of 650 female subjects (mean age = 41.2, SD = 12.5) participated in this investigation. Findings - The findings indicate that CI plays a significant role as a partial mediator within a reciprocal relationship between participants' event perception and patronage intention. Sponsoring a well-targeted event might have a positive impact on CI and PI. Originality/value - What makes this study unique is the application of previous research examining cause-related sport sponsorship from a sport participant's perspective. From a practical standpoint, the findings of this study reveal the importance of corporate communication in CSR.-
dc.format.extent22-
dc.language영어-
dc.language.isoENG-
dc.publisherEMERALD GROUP PUBLISHING LTD-
dc.titleWhat makes an effective CSR program? An analysis of the constructs of a cause-related participant sport sponsorship event-
dc.typeArticle-
dc.identifier.doi10.1108/IJSMS-02-2016-004-
dc.identifier.bibliographicCitationINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, v.17, no.1, pp 56 - 77-
dc.description.isOpenAccessN-
dc.identifier.wosid000379693300005-
dc.identifier.scopusid2-s2.0-84984808419-
dc.citation.endPage77-
dc.citation.number1-
dc.citation.startPage56-
dc.citation.titleINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP-
dc.citation.volume17-
dc.type.docTypeArticle-
dc.publisher.location영국-
dc.subject.keywordAuthorBreast cancer-
dc.subject.keywordAuthorSponsorship-
dc.subject.keywordAuthorPurchase intention-
dc.subject.keywordAuthorCorporate social responsibility (CSR)-
dc.subject.keywordAuthorCorporate image-
dc.subject.keywordAuthorSport event-
dc.subject.keywordPlusCORPORATE SOCIAL-RESPONSIBILITY-
dc.subject.keywordPlusCONSUMER ATTRIBUTIONS-
dc.subject.keywordPlusBRAND-
dc.subject.keywordPlusINVOLVEMENT-
dc.subject.keywordPlusRESPONSES-
dc.subject.keywordPlusFIT-
dc.subject.keywordPlusIDENTIFICATION-
dc.subject.keywordPlusINITIATIVES-
dc.subject.keywordPlusPRODUCT-
dc.subject.keywordPlusCHARITY-
dc.relation.journalResearchAreaSocial Sciences - Other Topics-
dc.relation.journalWebOfScienceCategoryHospitality, Leisure, Sport & Tourism-
dc.description.journalRegisteredClassssci-
dc.description.journalRegisteredClassscopus-
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