What makes an effective CSR program? An analysis of the constructs of a cause-related participant sport sponsorship event
DC Field | Value | Language |
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dc.contributor.author | Sung, Minjung | - |
dc.contributor.author | Lee, Woo-Young | - |
dc.date.available | 2019-03-08T15:58:16Z | - |
dc.date.issued | 2016-02 | - |
dc.identifier.issn | 1464-6668 | - |
dc.identifier.issn | 2515-7841 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/8710 | - |
dc.description.abstract | Purpose - The purpose of this paper is to explain the benefits of charitable sport events and examines how consumer involvement in the cause, attitude toward the event, and event-sponsor fit influence corporate image (CI) and corresponding purchase intention (PI). Design/methodology/approach - The conceptual model developed in this research consolidates various constructs related to sponsors and events into a single comprehensive framework, thus offering an integrated view of the factors that determine consumers' perceptions of a sponsorship and their attitudes toward a sponsor. Data were collected from participants in the Pink Ribbon Love Marathons (PRLM) held in Seoul, South Korea. A total of 650 female subjects (mean age = 41.2, SD = 12.5) participated in this investigation. Findings - The findings indicate that CI plays a significant role as a partial mediator within a reciprocal relationship between participants' event perception and patronage intention. Sponsoring a well-targeted event might have a positive impact on CI and PI. Originality/value - What makes this study unique is the application of previous research examining cause-related sport sponsorship from a sport participant's perspective. From a practical standpoint, the findings of this study reveal the importance of corporate communication in CSR. | - |
dc.format.extent | 22 | - |
dc.language | 영어 | - |
dc.language.iso | ENG | - |
dc.publisher | EMERALD GROUP PUBLISHING LTD | - |
dc.title | What makes an effective CSR program? An analysis of the constructs of a cause-related participant sport sponsorship event | - |
dc.type | Article | - |
dc.identifier.doi | 10.1108/IJSMS-02-2016-004 | - |
dc.identifier.bibliographicCitation | INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, v.17, no.1, pp 56 - 77 | - |
dc.description.isOpenAccess | N | - |
dc.identifier.wosid | 000379693300005 | - |
dc.identifier.scopusid | 2-s2.0-84984808419 | - |
dc.citation.endPage | 77 | - |
dc.citation.number | 1 | - |
dc.citation.startPage | 56 | - |
dc.citation.title | INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP | - |
dc.citation.volume | 17 | - |
dc.type.docType | Article | - |
dc.publisher.location | 영국 | - |
dc.subject.keywordAuthor | Breast cancer | - |
dc.subject.keywordAuthor | Sponsorship | - |
dc.subject.keywordAuthor | Purchase intention | - |
dc.subject.keywordAuthor | Corporate social responsibility (CSR) | - |
dc.subject.keywordAuthor | Corporate image | - |
dc.subject.keywordAuthor | Sport event | - |
dc.subject.keywordPlus | CORPORATE SOCIAL-RESPONSIBILITY | - |
dc.subject.keywordPlus | CONSUMER ATTRIBUTIONS | - |
dc.subject.keywordPlus | BRAND | - |
dc.subject.keywordPlus | INVOLVEMENT | - |
dc.subject.keywordPlus | RESPONSES | - |
dc.subject.keywordPlus | FIT | - |
dc.subject.keywordPlus | IDENTIFICATION | - |
dc.subject.keywordPlus | INITIATIVES | - |
dc.subject.keywordPlus | PRODUCT | - |
dc.subject.keywordPlus | CHARITY | - |
dc.relation.journalResearchArea | Social Sciences - Other Topics | - |
dc.relation.journalWebOfScienceCategory | Hospitality, Leisure, Sport & Tourism | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
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