CAU Scholar's Space: Kim, Dong Hoo

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Kim, Dong Hoo (김동후)

경영경제대학 (광고홍보학과)

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Tel 02-820-5615
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Construal level theory:7||advertising effectiveness:3||인플루언서:3||temporal distance:2||psychological distance:2||소셜 미디어:2||Instagram:2||Psychological distance:2||construal level theory:2||Facebook:2||social media:2||Brand Websites:1||Brand experience:1||Broadcast TV Program Clip:1||Businesstoconsumer giftgiving:1||Contents for public interest:1||Contextual Congruency:1||Crisis management communication:1||Crisis type:1||Cultural orientation:1||Digital OOH ads:1||Digital OOH(OutOfHome) Advertising:1||Emotional appeals:1||Experiential gift:1||Expression Strategy:1||Giftgiving:1||Gravity hypothesis:1||Grounded theory:1||Imagesharing SNSs:1||Influencer:1||Material gift:1||Message Strategy:1||Message appeal:1||Mobile marketing:1||Mobile payment:1||Outdoor lighting:1||Pinterest:1||Pokémon GO:1||PreRoll Ad:1||Public Service Advertisements:1||Real Influencer:1||SEMs:1||Selfbrand connections:1||Selfconstrual:1||Selfmonitoring:1||Snapchat:1||Social Media:1||Social Networking Sites:1||Social media:1||Social media usage:1||Social networking advertising:1||Strategic Experience Modules:1||Taxi Top Advertising:1||Taxicab advertising:1||U.S. mobile consumers:1||UTAUT:1||Virtual Influencer:1||Virtual influencer:1||Visibility:1||abstract message:1||ad message framing:1||advertising message framing:1||brand communications:1||brand image:1||brand personality:1||collectivism:1||concrete message:1||construallevel theory:1||consumer behavior:1||crisis communication:1||crosscultural study:1||experiment:1||gay:1||gaythemed advertising:1||guilt and shame:1||ingroup orientations:1||influencer:1||influencer marketing:1||lesbian:1||mediation analysis:1||message tailoring:1||parasocial interaction:1||relationship maintenance strategy:1||self concepts (actual vs. ideal):1||selfbrand connections:1||selfconcept:1||smoking cessation:1||stages of change:1||tolerance toward homosexuality:1||가상 인플루언서:1||가시성:1||공익 콘텐츠:1||공익광고:1||광고 가치:1||광고 성가심:1||광고 효과(광고 메시지):1||광고목적:1||광고주제:1||근거이론:1||디지털 OOH 광고:1||디지털 옥외광고:1||맥락 일치:1||메시지 전략:1||방송클립영상:1||브랜드 경험:1||브랜드 웹사이트:1||빛 공해:1||소셜미디어:1||스냅챗:1||실제 인플루언서:1||아이트래커(eyetracker) 측정:1||인스타그램:1||인플루언서 마케팅:1||자기해석:1||전략적 경험 모듈:1||준사회적 상호작용:1||택시표시등 광고:1||택시표시등광고:1||표현전략:1||Ad appeals:1||프리롤 광고:1||Ad processing:1||Advertisement Objective:1||Advertisement Subject:1||Advertising Value:1||Advertising appeals:1||Advertising effectiveness:1||Advertising irritation:1||Apology message appeal:1||Augmented reality game:1||Brand Experiences:1||

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