CAU Scholar's Space: Hong, Hye Hyun

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Hong, Hye Hyun (홍혜현)

경영경제대학 (광고홍보학과)

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Tel 02-820-5506
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COVID19:4||Social media:2||health consciousness:2||Governmentpublic relationship:2||Charity Advertisement:1||Citizen pride:1||Civic activism:1||Civic engagement:1||Cognitive capacity:1||Construal Level Theory:1||Consumer decision journey:1||Consumer touchpoint:1||Contingency theory:1||Crisis communication:1||Donation Contexts:1||External online political efficacy:1||Facebook:1||Facebook engagement:1||Facebook message effects:1||Fortune 500:1||Government Public Relations:1||Government public relations:1||Government websites:1||Health Consciousness:1||Health Status:1||Health Toolkit:1||Infection preventive behaviors:1||Information overload:1||Information processing:1||Information seeking:1||Information seeking motive:1||Integrated Marketing Communication (IMC):1||International public relations:1||National image:1||News bots:1||Omnichannel touchpoint:1||Opinion expression motive:1||Organizational Charts:1||PR 부서:1||PR 역할:1||Political ideology:1||Political orientation:1||Prevalence of bot news:1||Protection motivation theory:1||Public Information:1||Public Relations Department:1||Public Relations Roles:1||Public diplomacy:1||Public trust in government:1||Selfefficacy:1||Social media bots:1||Social media news:1||Specific Vs. Abstract Message Type:1||Sustainable news business:1||The Internet:1||Threat appraisal:1||Transparency:1||attitude toward the country:1||audience response:1||behavioral intention:1||celebrity:1||city branding:1||city identity:1||city logos:1||college bingedrinking:1||conclusion type:1||corporate Web sites:1||egovernment:1||eWOM:1||emotion:1||exemplification:1||exemplification theory:1||feeding decision:1||food safety:1||gainloss framing:1||government public relations:1||governmentpublic relationships:1||health message:1||health promotion messages:1||higher education institutions:1||identification:1||infant formula:1||information processing:1||international education experience:1||involvement:1||logo evaluation:1||medical news:1||message effectiveness:1||message order:1||multiple media use:1||online message type:1||perceived risk:1||perception of science:1||policy support:1||prior knowledge:1||product publicity:1||product type:1||psychological reactance:1||public trust in government:1||risk:1||risk communication:1||risk perception:1||scale development:1||selfefficacy:1||sender type:1||student relationship:1||sustainable health interventions:1||symbolic convergence theory:1||synergy effects:1||television medical news:1||theory of planned behavior:1||theory of reasoned action:1||university&#8211:1||women’s magazine:1||건강 의식:1||건강 증진 메시지:1||결론 제시 방식:1||공보:1||과학기술 인식:1||관여도:1||구전 효과:1||구체적/추상적 메시지:1||기부광고:1||기부목적:1||기부활동지역:1||도시 로고:1||도시 브랜딩:1||도시 정체성:1||로고 평가:1||매체 노출 순서:1||발신자 효과:1||보호동기이론:1||복합 매체:1||사전지식:1||소비자 의사결정 여정:1||소비자 접점:1||소통:1||시너지 효과:1||신뢰도:1||여성 잡지:1||예방행동 의도:1||예시화 이론:1||온라인 메시지 유형:1||옴니채널 접점:1||유명인:1||의학 보도:1||이득－손실 프레임:1||전자정부:1||정당지지:1||정보 공유:1||정보 처리 과정:1||정보 탐색 동기:1||정보추구 의도:1||정부 PR:1||정부PR:1||정부－공중 관계성:1||제품 유형:1||제품 퍼블리시티:1||지각된 위험성:1||커뮤니케이션 효과:1||코로나19:1||통합 마케팅 커뮤니케이션:1||페이스북:1||페이스북 메시지:1||페이스북 인게이지먼트:1||해석수준이론:1||Attitude toward physical activity:1||효과 측정:1||Behavioral intention:1||CI strategy:1||CI 전략:1||

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