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KCI

The Relationships among the Professional Sports Reputation, Crisis Communication Strategy, Perception of Crisis Responsibility and Communication Evaluation after Match Fixing Go to Link

김홍렬; 권일권; 남상백

ArticleIssue Date2015Citation한국체육과학회지, v.24, no.5, pp 949 - 966Publisher한국체육과학회

KCI

대학스포츠 팀의 스포츠스폰서십 설득의도성이 소비자 감정 및 기업이미지 개선에 미치는 영향 Go to Link

남상백; 권일권; 박상현; 김홍렬; 박범수

ArticleIssue Date2012Citation한국체육과학회지, v.21, no.6, pp 689 - 700Publisher한국체육과학회

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