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SNS 이용자들의 온라인 구전(eWOM) 행동에 영향을 미치는 요인에 관한 연구 개인적 특성, SNS 특성, 대인적 영향, 사회적 자본을 중심으로 Go to Link

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ArticleIssue Date2013Citation한국광고홍보학보, v.15, no.4, pp 273 - 315Publisher한국광고홍보학회

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