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한국의 국가 이미지와 광고에 대한 일반적 평가가 상품및 기업 이미지에 미치는 영향중국의 대학생들을 대상으로 Go to Link

김봉철; 이병관; 최양호

ArticleIssue Date2005Citation한국방송학보, v.19, no.3, pp 104 - 134Publisher한국방송학회

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