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Advertising appeals and cultural values in television commercials - A comparison of Hong Kong and KoreaGo to Link

Moon, Young Sook; Chan, Kara

ArticleIssue Date2005CitationINTERNATIONAL MARKETING REVIEW, v.22, no.1, pp 48 - 66PublisherEMERALD GROUP PUBLISHING LIMITED
OTHER
Gender portrayals and the gender of nations: an extended study in Asian culturesGo to Link

문영숙; Chan, Kara

ArticleIssue Date2006CitationInternational Advertising and Communication, pp 343 - 357PublisherDUV
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