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Browsing by Chang, Byeng-HeeAuthor

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Examining the Use, Perception, and Motivation of Cord-Cutting: A Consumer Segment Approach Go to Link

Kim, Hun; Chan-Olmsted, Sylvia M.; Hwang, Kyung-Ho; Chang, Byeng-Hee

ArticleIssue Date2021CitationJournalism and Mass Communication Quarterly, v.98, no.1, pp 126 - 147PublisherAssociation for Education in Journalism and Mass Communication

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Media brand extension of tech conglomerates: The roles of parent brand loyalty, portfolio quality, perceived fit and feedback effects Go to Link

Kim, Hun; Chang, Byeng-Hee; Nam, Sang-Hyun; Kwon, Shin-Hye; Chan-Olmsted, Sylvia M

ArticleIssue Date2024CitationJournal of Brand Strategy, v.13, no.1, pp 84 - 106PublisherHenry Stewart Publications

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Repeat Consumption of Media Goods: Examining Factors Affecting Repeat Theatrical Viewing of Movies Go to Link

Chang, Byeng-Hee; Nam, Sang-Hyun; Chan-Olmsted, Sylvia M.; Kim, Hun

ArticleIssue Date2016CitationJournal of media economics, v.29, no.4, pp 167 - 180PublisherROUTLEDGE JOURNALS

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The Impact of Korean Wave on the Distribution of Consumer Goods Exports Go to Link open access

Kim, Hun; Kim, Hyeob; Chang, Byeng-Hee; Park, Jiseob

ArticleIssue Date2021CitationJournal of Distribution Science, v.19, no.4, pp 37 - 51Publisher한국유통과학회

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Browsing by Chang, Byeng-HeeAuthor

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