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Browsing by Kim, Mi-JeongAuthor

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A content analysis of green advertising claims in Korea Go to Link

Kim, Mi-Jeong; Han, Sangpil

ArticleIssue Date2016CitationIndian Journal of Science and Technology, v.9, no.29, pp 1 - 7PublisherIndian Society for Education and Environment

SSCISCOPUS

A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 1963-2014 Go to Link

Khang, Hyoungkoo; Han, Sangpil; Shin, Sumin; Jung, A-Reum; Kim, Mi-Jeong

ArticleIssue Date2016CitationInternational Journal of Advertising, v.35, no.3, pp 540 - 568PublisherHolt, Rinehart and Winston

FOREIGN

Which Company is the Best for Green Advertising?: The Effects of Green Advertising on Cosumer Response Focused on Advertiser Characteristics Go to Link open access

Kim, Mi-Jeong; Han, Sang pil

ArticleIssue Date2015CitationIndian Journal of Science and Technology, v.8, no.S7, pp 414 - 422PublisherIndian Society for Education and Environment

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Browsing by Kim, Mi-JeongAuthor

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