ScholarWorks@Hanyang University ERICA Campus: Browsing ScholarWorks

Browsing by Nam, Sang-HyunAuthor

Showing results 1 to 2 of 2

SCOPUS

Media brand extension of tech conglomerates: The roles of parent brand loyalty, portfolio quality, perceived fit and feedback effects Go to Link

Kim, Hun; Chang, Byeng-Hee; Nam, Sang-Hyun; Kwon, Shin-Hye; Chan-Olmsted, Sylvia M

ArticleIssue Date2024CitationJournal of Brand Strategy, v.13, no.1, pp 84 - 106PublisherHenry Stewart Publications

SSCISCOPUS

Repeat Consumption of Media Goods: Examining Factors Affecting Repeat Theatrical Viewing of Movies Go to Link

Chang, Byeng-Hee; Nam, Sang-Hyun; Chan-Olmsted, Sylvia M.; Kim, Hun

ArticleIssue Date2016CitationJournal of media economics, v.29, no.4, pp 167 - 180PublisherROUTLEDGE JOURNALS

RSS_1.0 RSS_2.0 ATOM_1.0

55 Hanyangdeahak-ro, Sangnok-gu, Ansan, Gyeonggi-do, 15588, Korea+82-31-400-4269 sweetbrain@hanyang.ac.kr

Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.

Browsing by Nam, Sang-HyunAuthor

BROWSE