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Showing results 1 to 2 of 2
SCOPUS
PERSUASION AND CULTURE - ADVERTISING APPEALS IN INDIVIDUALISTIC AND COLLECTIVISTIC SOCIETIES
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Han, Sang-Pil
; Shavitt, Sharon
Article
Issue Date
1994
Citation
Journal of Experimental Social Psychology, v.30, no.4, pp.326 - 350
Publisher
Academic Press
OTHER
Westernization of Cultural Values in Korean Advertising : A Longitudinal Content Analysis of Magazine Ads from 1968-1998
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Han, Sang pil
; Shavitt, Sharon
Article
Issue Date
2005
Citation
Advances in Consumer Research, v.32, no.1, pp.249 - 250
Publisher
Association for Consumer Research
1
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