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Effects of characteristics of in-store retail technology on customer citizenship behavior

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dc.contributor.authorGong, Taeshik-
dc.contributor.authorWang, Chen-Ya-
dc.contributor.authorLee, Kangcheol-
dc.date.accessioned2022-07-18T01:18:32Z-
dc.date.available2022-07-18T01:18:32Z-
dc.date.issued2022-03-
dc.identifier.issn0969-6989-
dc.identifier.issn1873-1384-
dc.identifier.urihttps://scholarworks.bwise.kr/erica/handle/2021.sw.erica/107934-
dc.description.abstractThis paper investigates the effect of the characteristics of in-store retail technology on customer citizenship behavior (CCB) by adapting the job demands-resources theory, and explores how customer education moderates these relationships. Survey responses from 196 retail shoppers show that perceived complexity and perceived risk lead to customer exhaustion, resulting in decreasing CCB; while perceived advantage and perceived compatibility lead to customer engagement, resulting in increasing CCB. All these paths were found to be moderated by customer education. Managers could use the characteristics of in-store technology to increase CCB in their retail stores.-
dc.format.extent10-
dc.language영어-
dc.language.isoENG-
dc.publisherPergamon Press Ltd.-
dc.titleEffects of characteristics of in-store retail technology on customer citizenship behavior-
dc.typeArticle-
dc.publisher.location영국-
dc.identifier.doi10.1016/j.jretconser.2021.102488-
dc.identifier.scopusid2-s2.0-85100653309-
dc.identifier.wosid000788058200012-
dc.identifier.bibliographicCitationJournal of Retailing and Consumer Services, v.65, pp 1 - 10-
dc.citation.titleJournal of Retailing and Consumer Services-
dc.citation.volume65-
dc.citation.startPage1-
dc.citation.endPage10-
dc.type.docTypeArticle-
dc.description.isOpenAccessN-
dc.description.journalRegisteredClassssci-
dc.description.journalRegisteredClassscopus-
dc.relation.journalResearchAreaBusiness & Economics-
dc.relation.journalWebOfScienceCategoryBusiness-
dc.subject.keywordPlusSELF-SERVICE TECHNOLOGY-
dc.subject.keywordPlusWORK ENGAGEMENT-
dc.subject.keywordPlusMODERATING ROLE-
dc.subject.keywordPlusINTEGRATED MODEL-
dc.subject.keywordPlusVALUE CREATION-
dc.subject.keywordPlusJOB DEMANDS-
dc.subject.keywordPlusCONSUMER-
dc.subject.keywordPlusADOPTION-
dc.subject.keywordPlusPERFORMANCE-
dc.subject.keywordPlusINTERNET-
dc.subject.keywordAuthorPerceived complexity-
dc.subject.keywordAuthorPerceived risk-
dc.subject.keywordAuthorPerceived advantage-
dc.subject.keywordAuthorPerceived compatibility-
dc.subject.keywordAuthorCustomer exhaustion-
dc.subject.keywordAuthorCustomer engagement-
dc.subject.keywordAuthorCustomer citizenship behavior-
dc.identifier.urlhttps://www.sciencedirect.com/science/article/pii/S0969698921000540?via%3Dihub-
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