Importance-Performance Analysis (IPA) of Service Quality for Virtual Reality Golf Center
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Kwon, Jae Yoon | - |
dc.contributor.author | Chung ,Taerin | - |
dc.date.accessioned | 2023-07-05T06:30:14Z | - |
dc.date.available | 2023-07-05T06:30:14Z | - |
dc.date.issued | 2018-08 | - |
dc.identifier.issn | 1918-719X | - |
dc.identifier.issn | 1918-7203 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/113515 | - |
dc.description.abstract | The purpose of this study was examine service quality of virtual reality golf center using Importance and Performance Analysis (IPA), from September to November 2017, adult participants who participated in virtual reality golf center in Korea were selected as subjects. The collected data were analyzed and interpreted using SPSS program, frequency analysis, exploratory factor analysis, reliability analysis, and Importance-Performance Analysis. The results of this study were as follows. First, quadrant 1 included six items: convenient facilities provide the latest equipment, customized response, understanding the needs of customer, interior atmosphere, and modernized facilities. Second, quadrant 2 included five items: kindness of employees, employees’ expertise, resolve immediately if a problem occurs, quickly respond to customer needs, and employee credibility. Third, quadrant 3 included six items: customer individual interest, notice of service, employees’ dress and appearance, employees’ positive attitude, provide voluntary help, and promised time and service. Fourth, quadrant 4 included 3 items: provide safe service, thinking in terms of customer, and voluntary response. | - |
dc.format.extent | 11 | - |
dc.language | 영어 | - |
dc.language.iso | ENG | - |
dc.publisher | Canadian Center of Science and Education | - |
dc.title | Importance-Performance Analysis (IPA) of Service Quality for Virtual Reality Golf Center | - |
dc.type | Article | - |
dc.publisher.location | 캐나다 | - |
dc.identifier.doi | 10.5539/ijms.v10n3p30 | - |
dc.identifier.bibliographicCitation | International Journal of Marketing Studies, v.10, no.3, pp 1 - 11 | - |
dc.citation.title | International Journal of Marketing Studies | - |
dc.citation.volume | 10 | - |
dc.citation.number | 3 | - |
dc.citation.startPage | 1 | - |
dc.citation.endPage | 11 | - |
dc.type.docType | 정기학술지(Article(Perspective Article포함)) | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | foreign | - |
dc.subject.keywordAuthor | service quality | - |
dc.subject.keywordAuthor | virtual reality golf center | - |
dc.subject.keywordAuthor | IPA | - |
dc.identifier.url | https://ccsenet.org/journal/index.php/ijms/article/view/75322 | - |
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