모바일 폰에서 스토리텔링을 가진 감성 GUI에 관한 연구

Abstract

Recently, emotion design is a key of success in the product. The design which appeals to emotion through the emotional stimulation which influences customer`s feeling and emotion arouses sensation. One of the reasons is making difference has become very hard through just a product differentiation by technique and function. Customer also has a refusal to more complicated function and prefers more simple and attractive product. This trend is usually applied to the outside design of mobile tools but these days it has started being applied to GUI. It is not a simple GUI to use icon composed of 3D. But it needs emotion design to arouse psychological inspiration which not only gives a joy to the eye of customer but also contains personalization and fashionalization and even exceeds such an expectation level by finding and deducing the customer needs so designing it to contain storytelling.