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Examining the Use, Perception, and Motivation of Cord-Cutting: A Consumer Segment Approach
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kim, Hun | - |
| dc.contributor.author | Chan-Olmsted, Sylvia M. | - |
| dc.contributor.author | Hwang, Kyung-Ho | - |
| dc.contributor.author | Chang, Byeng-Hee | - |
| dc.date.accessioned | 2024-09-24T06:30:59Z | - |
| dc.date.available | 2024-09-24T06:30:59Z | - |
| dc.date.issued | 2021-03 | - |
| dc.identifier.issn | 1077-6990 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/120603 | - |
| dc.description.abstract | This study investigates the factors affecting the cord-cutting behavior of media consumers. Adopting the frameworks of diffusion of innovations, uses and gratifications theory (U&G), channel repertoire, and media usage/segmentation, we conducted an online survey of 860 respondents in the United States to examine the use, perception, and motivation of cord-cutting behavior among three different consumer segments: cord-cutters, cord-loyalists, and cord-couplers. The results show that cord-cutting is predicted by eudaimonic and exploration motivators, perceived compatibility and complementarity, and age. © 2020 AEJMC. | - |
| dc.format.extent | 22 | - |
| dc.language | 영어 | - |
| dc.language.iso | ENG | - |
| dc.publisher | Association for Education in Journalism and Mass Communication | - |
| dc.title | Examining the Use, Perception, and Motivation of Cord-Cutting: A Consumer Segment Approach | - |
| dc.type | Article | - |
| dc.publisher.location | 미국 | - |
| dc.identifier.doi | 10.1177/1077699020946442 | - |
| dc.identifier.scopusid | 2-s2.0-85089857203 | - |
| dc.identifier.wosid | 2-s2.0-85089857203 | - |
| dc.identifier.bibliographicCitation | Journalism and Mass Communication Quarterly, v.98, no.1, pp 126 - 147 | - |
| dc.citation.title | Journalism and Mass Communication Quarterly | - |
| dc.citation.volume | 98 | - |
| dc.citation.number | 1 | - |
| dc.citation.startPage | 126 | - |
| dc.citation.endPage | 147 | - |
| dc.type.docType | 정기학술지(Article(Perspective Article포함)) | - |
| dc.description.isOpenAccess | N | - |
| dc.description.journalRegisteredClass | ssci | - |
| dc.description.journalRegisteredClass | scopus | - |
| dc.relation.journalResearchArea | Communication | - |
| dc.relation.journalWebOfScienceCategory | Communication | - |
| dc.subject.keywordPlus | CABLE-TELEVISION | - |
| dc.subject.keywordPlus | ADOPTION | - |
| dc.subject.keywordPlus | DIFFUSION | - |
| dc.subject.keywordPlus | TV | - |
| dc.subject.keywordPlus | ACCEPTANCE | - |
| dc.subject.keywordPlus | MODEL | - |
| dc.subject.keywordPlus | WEB | - |
| dc.subject.keywordAuthor | cable television | - |
| dc.subject.keywordAuthor | cord-cutting | - |
| dc.subject.keywordAuthor | motivation | - |
| dc.subject.keywordAuthor | over-the-top | - |
| dc.subject.keywordAuthor | perception | - |
| dc.identifier.url | https://www.scopus.com/record/display.uri?eid=2-s2.0-85089857203&origin=inward&txGid=0a5b28aa147d3cf6eca7319527233a3e | - |
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