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Repeat Consumption of Media Goods: Examining Factors Affecting Repeat Theatrical Viewing of Movies

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dc.contributor.authorChang, Byeng-Hee-
dc.contributor.authorNam, Sang-Hyun-
dc.contributor.authorChan-Olmsted, Sylvia M.-
dc.contributor.authorKim, Hun-
dc.date.accessioned2024-09-26T02:30:21Z-
dc.date.available2024-09-26T02:30:21Z-
dc.date.issued2016-11-
dc.identifier.issn0899-7764-
dc.identifier.issn1532-7736-
dc.identifier.urihttps://scholarworks.bwise.kr/erica/handle/2021.sw.erica/120625-
dc.description.abstractThis study explored the factors affecting repeat theatrical viewing of movies. Integrating content, social influence, and access/competition variables, the analysis reveals that the drivers of theatrical repeat viewing are different from those for box office performance. For example, the effects of genre, transmedia content, and audience review were significant only for the latter and factors such as movie length, critics' review, and level of news coverage actually played a negative role in the repeat consumption.-
dc.format.extent14-
dc.language영어-
dc.language.isoENG-
dc.publisherROUTLEDGE JOURNALS-
dc.titleRepeat Consumption of Media Goods: Examining Factors Affecting Repeat Theatrical Viewing of Movies-
dc.typeArticle-
dc.publisher.location영국-
dc.identifier.doi10.1080/08997764.2016.1239622-
dc.identifier.scopusid2-s2.0-84995772622-
dc.identifier.wosid000388716400002-
dc.identifier.bibliographicCitationJournal of media economics, v.29, no.4, pp 167 - 180-
dc.citation.titleJournal of media economics-
dc.citation.volume29-
dc.citation.number4-
dc.citation.startPage167-
dc.citation.endPage180-
dc.type.docType정기학술지(Article(Perspective Article포함))-
dc.description.isOpenAccessN-
dc.description.journalRegisteredClassssci-
dc.description.journalRegisteredClassscopus-
dc.relation.journalResearchAreaCommunication-
dc.relation.journalResearchAreaBusiness & Economics-
dc.relation.journalWebOfScienceCategoryCommunication-
dc.relation.journalWebOfScienceCategoryEconomics-
dc.subject.keywordPlusVARIETY SEEKING-
dc.subject.keywordPlusBRAND-
dc.subject.keywordPlusPURCHASE-
dc.subject.keywordPlusMODEL-
dc.identifier.urlhttps://www.tandfonline.com/doi/full/10.1080/08997764.2016.1239622-
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ERICA 커뮤니케이션&컬처대학 (ERICA 미디어학과)
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