A Study on Analyzing the History of Hanzi and Logotype Designs

Abstract

Words are symbols that record and convey language. Chinese characters are one of the symbols of Eastern culture. Chinese characters have undergone thousands of years of development and evolution, giving them the basic characteristics of pictogram, under-standing, and sound. The logo design with Chinese characters as an element can not only make the logo have a strong visual appeal and profound connotation, but also make the logo unique among many companies and countries. The purpose of the research is to analyze the advantages and use of Chinese characters in logos through the historical evolution of Chinese characters, and to discover the value of Chinese characters in logo design. With the development of the times, Chinese characters can not only reflect the unique historical and cultural connotations of Chinese characters in the logo design, but also realize their own practical and artistic value.The research method of this paper, firstly, by consulting books, academic journals, historical documents and other materi-als, to understand the basic theory of Chinese characters and their semiotics and cultural codes of symbols, and to analyze the historical evolution process of Chinese characters and use the theory of cultural codes to analyze the relationship between Chinese characters and Chinese characters. logo design. This paper will take the evolution history of Chinese characters’ glyphs and spellings as the research background, combined with semiotics theory and cultural code brand design methodology (CCBD) to analyze the advantages and applications of Chinese characters in logos, and finally find the value of Chinese characters in logo design.