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Effects of Culture, Product Type and Price on Consumer Intention to Purchase Mass Customized Products Online
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 문준연 | - |
| dc.date.accessioned | 2025-04-09T02:01:35Z | - |
| dc.date.available | 2025-04-09T02:01:35Z | - |
| dc.date.issued | 2005-05-26 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/124411 | - |
| dc.description.abstract | Do culture, product type and price have an impact on consumer intention to buy mass customized products online? Results indicate that individualism has a significant effect on the purchase intention for mass customized products. Price premium does not have a significant effect, and product type has a significant effect. Also, individualism x price interaction has a significant effect. | - |
| dc.title | Effects of Culture, Product Type and Price on Consumer Intention to Purchase Mass Customized Products Online | - |
| dc.type | Conference | - |
| dc.citation.title | Proceedings of the 9th International Conference on Global Business & Economic Development | - |
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