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Customer Brand Ownership: Turning Customer into Brand Ambassadors
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 공태식 | - |
| dc.date.accessioned | 2025-04-09T02:31:51Z | - |
| dc.date.available | 2025-04-09T02:31:51Z | - |
| dc.date.issued | 2015-06-18 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/124635 | - |
| dc.title | Customer Brand Ownership: Turning Customer into Brand Ambassadors | - |
| dc.type | Conference | - |
| dc.citation.title | Proceedings of QUIS14: Accelerate the Impact of Service Research | - |
| dc.citation.startPage | 674 | - |
| dc.citation.endPage | 683 | - |
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Related Researcher
- Gong, Taeshik
- COLLEGE OF BUSINESS AND ECONOMICS (DIVISION OF BUSINESS ADMINISTRATION)