인공지능 생성 기술을 활용한 도시문화 기반 모바일 게임 디자인 적용 연구

Abstract

With the rapid development of Artificial Intelligence Generated Content (AIGC), many industries are undergoing profound transformations and facing new opportunities, and the game industry is no exception. This study investigates urban culture-based mobile games, using Changsha, China as a case example. By integrating web crawling, user surveys, and AIGC technology, a visual design pathway was established comprising four stages: network data collection, user needs assessment, intelligent evaluation, and generative design. In addition, the study explored the practical application of AIGC technology in mobile game visual design. The findings indicate that incorporating AIGC can effectively integrate urban cultural elements, expand creative boundaries, and significantly improve design efficiency. However, limitations remain, particularly in processing fine-grained image details and achieving deeper contextual understanding. Overall, AIGC offers a cost-effective and innovative approach to visual design for mobile games, but its full potential requires adherence to the principle of 'human–AI co-creation' to balance innovation with practical usability.