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마약 예방 캠페인 효과의 기제: 지각된 메시지 자극가와 자극 추구 성향의 역할
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백혜진; 고하은;
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Issue Date
2024
Citation
PR연구, v.28, no.1, pp 1 - 31
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한국PR학회
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Author
Lee, Jin
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백혜진
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Drug prevention campaign
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Message interest
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Message understanding
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Perceived message sensation value
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Sensation seeking tendency
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‘No Exit’ campaign
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‘No Exit’ 캠페인
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