스포츠토토에 대한 마음챙김소비가 소비자내적특성, 중독구매에 미치는 영향

Abstract

First, mindfulness consumption partially have an influence on consumer psychological characteristics. In particular, attention and environment awareness have an influence on impulsive. Mind awareness and environment awareness have an influence on emotional control ability. Environment awareness have an influence on self-control. Second, mindfulness consumption partially have an effect on addictive buying. Specifically, mind awareness have an effect on craving. Mind awareness and environment awareness have an influence on withdrawal·inconvenience. Attention, mind awareness, and environment awareness have an effect on impulsive buying. Attention, mind awareness, and environment awareness have an influence on tolerance·compulsive. Third, consumer psychological characteristics partially have an effect on addictive buying. In particular, impulsive and emotional control ability have an influence on craving. Emotional control ability have an influence on withdrawal·inconvenience. Impulsive, emotional control ability, self-control have an effect on impulsive buying. Impulsive, emotional control ability, and self-control have an effect on tolerance·compulsive.