Macro-level Differences in Participation in Sharing Economy: Factors Affecting Contributions to the Collective Intelligence Wikipedia Platform across Different Asian Countries

Abstract

Different countries embrace the sharing economy with differing enthusiasm and effects due to factors ranging from the development level to government policies and society's cultural values. This research measures the participation of Asian countries in this phenomena through their contributions to a global sharing economy platform-Wikipedia. This study uses language as a proxy for each country, which allows for a macro-scale comparison of factors related to participation in sharing economy. The study finds that in addition to expected factors related to the global digital divide and the country's development level, other factors such as country's size, dominant language, and cultural factors also play a significant role. Lower development levels, multi-ethnic (multi-language) and smaller populations can be a severe impediment to the development of the sharing economy. Government policy (China) or unique Internet structure (South Korea) can create significant outliers. Contributing to the sharing economy is also more common in countries located near the self-expression and rational-secular ends of the Inglehart-Welzel model, and the uncertainty avoidance, masculinity, and long-term orientation dimensions of the Hofstede model. © 2020 by Koninklijke Brill NV, Leiden, The Netherlands.