A content analysis of green advertising claims in Korea
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Kim, Mi-Jeong | - |
dc.contributor.author | Han, Sangpil | - |
dc.date.accessioned | 2021-06-22T18:05:03Z | - |
dc.date.available | 2021-06-22T18:05:03Z | - |
dc.date.created | 2021-01-22 | - |
dc.date.issued | 2016-08 | - |
dc.identifier.issn | 0974-6846 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/15638 | - |
dc.description.abstract | This research examined the use of green advertising claims in Korean print advertisements. A content analysis was done for 18,671 environmental claims made in Korean advertising from 2013 to 2015. Each advertisement was coded accord- ing to five categories: green advertising, advertising type, green claim type, advertiser type, and product type. During this period, the study showed that only 0.8% of Korean print advertisements used environmental appeals. Green ad appeals in Korean advertisements were used to promote image, product quality, and public, in that order. The results of the study suggest that even though green issues are increasingly important in Korean society, there has been a lack of green advertis- ing claims in Korean print advertisements. The findings of this research offered researchers a unique view of this field and some directions for future study in the field of green advertising appeals in print advertisements. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | Indian Society for Education and Environment | - |
dc.title | A content analysis of green advertising claims in Korea | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Han, Sangpil | - |
dc.identifier.doi | 10.17485/ijst/2016/v9i29/94763 | - |
dc.identifier.scopusid | 2-s2.0-84983551875 | - |
dc.identifier.bibliographicCitation | Indian Journal of Science and Technology, v.9, no.29, pp.1 - 7 | - |
dc.relation.isPartOf | Indian Journal of Science and Technology | - |
dc.citation.title | Indian Journal of Science and Technology | - |
dc.citation.volume | 9 | - |
dc.citation.number | 29 | - |
dc.citation.startPage | 1 | - |
dc.citation.endPage | 7 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | scopus | - |
dc.subject.keywordAuthor | Advertising in Korea | - |
dc.subject.keywordAuthor | Advertising messages | - |
dc.subject.keywordAuthor | Content analysis | - |
dc.subject.keywordAuthor | Environmental ad claims | - |
dc.subject.keywordAuthor | Green advertising | - |
dc.identifier.url | https://indjst.org/articles/a-content-analysis-of-green-advertising-claims-in-korea | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
55 Hanyangdeahak-ro, Sangnok-gu, Ansan, Gyeonggi-do, 15588, Korea+82-31-400-4269 sweetbrain@hanyang.ac.kr
COPYRIGHT © 2021 HANYANG UNIVERSITY. ALL RIGHTS RESERVED.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.