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Consumer Choice between brand‐cause fit and consumer‐cause fit in cause‐related marketing
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 김준용 | - |
| dc.date.accessioned | 2021-06-22T18:33:55Z | - |
| dc.date.available | 2021-06-22T18:33:55Z | - |
| dc.date.issued | 2014-07-16 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/16333 | - |
| dc.title | Consumer Choice between brand‐cause fit and consumer‐cause fit in cause‐related marketing | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 2014 Global Marketing Conference at Singapore | - |
| dc.citation.conferencePlace | Singapore | - |
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Related Researcher
- Kim, Junyong
- COLLEGE OF BUSINESS AND ECONOMICS (DIVISION OF BUSINESS ADMINISTRATION)