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A study on the influence of social face sensitivity, conspicuous consumption, and self-esteem on brand preference and brand loyalty: luxury goods

Authors
한상필
Issue Date
30-Oct-2015
Publisher
Research India Publications
Citation
International Journal of Applied Engineering Research, v.10, no.79, pp.636 - 641
Indexed
SCOPUS
Journal Title
International Journal of Applied Engineering Research
Volume
10
Number
79
Start Page
636
End Page
641
URI
https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/16912
ISSN
09734562
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COLLEGE OF COMMUNICATION > DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS > 1. Journal Articles

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