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The Integration Effects of Product Types, Mobile Advertising Appeal Types, and Temporal Distance

Authors
한상필
Issue Date
May-2015
Publisher
Indian Society for Education and Environment
Citation
Indian Journal of Science and Technology, v.8, no.7, pp 576 - 580
Pages
5
Indexed
SCOPUS
Journal Title
Indian Journal of Science and Technology
Volume
8
Number
7
Start Page
576
End Page
580
URI
https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/18382
ISSN
0974-6846
0974-5645
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COLLEGE OF COMMUNICATION > DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS > 1. Journal Articles

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