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Effects of physical similarity between the models in fashion advertisements and viewers on purchase intention
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 이현우 | - |
| dc.date.accessioned | 2021-06-22T20:06:59Z | - |
| dc.date.available | 2021-06-22T20:06:59Z | - |
| dc.date.issued | 2013-06-20 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/18477 | - |
| dc.title | Effects of physical similarity between the models in fashion advertisements and viewers on purchase intention | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | International Communication Association 2013 Annual Conference | - |
| dc.citation.conferencePlace | London, England | - |
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Related Researcher
- Lee, Hyun Ou
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)