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KCI
텔레비전 식품광고에 나타난 설득소구와 건강관련주장 분석연구
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문영숙
Article
Issue Date
2009
Citation
광고학연구, v.20, no.4, pp.25 - 41
Publisher
한국광고학회
SCOPUS
Examination of Health Messages in Food Advertising: A Case of South Korea
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Moon, Y.S.
Article
Issue Date
2013
Citation
Journal of Food Products Marketing, v.19, no.5, pp.387 - 405
SSCI
AHCI
SCOPUS
How food ads communicate 'health' with children: a content analysis of Korean television commercials
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Moon, Young Sook
Article
Issue Date
2010
Citation
ASIAN JOURNAL OF COMMUNICATION, v.20, no.4, pp.456 - 476
Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
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Moon, Young Sook
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persuasive appeals
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