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Advertising appeals and cultural values in television commercials - A comparison of Hong Kong and Korea
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Moon, Young Sook; Chan, Kara
Article
Issue Date
2005
Citation
INTERNATIONAL MARKETING REVIEW, v.22, no.1, pp.48 - 66
Publisher
EMERALD GROUP PUBLISHING LIMITED
OTHER
Gender portrayals and the gender of nations: an extended study in Asian cultures
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문영숙; Chan, Kara
Article
Issue Date
2006
Citation
International Advertising and Communication, pp.343 - 357
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DUV
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Moon, Young Sook
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